The danger of fast fashion
Our fashion consumption habits have larger impact than just hurting our bank accounts.
The fashion industry is the second largest polluter after the oil industry.
Our society has gotten itself in this dangerous cycle of buying cheap clothing from stores such as Zara, Forever21, and H&M. Fashion has always worked in two seasons, the winter and fall. The fast fashion retailers have developed a new version of this cycle where they are able to produce new items every single week resulting in 52 micro fashion seasons each year.
We have replaced quality with quantity. It almost feels like you are getting away with something when you go into a store like Zara and come out with five new items after only spending $100. It is important to realize that we are making up these costs in other areas of the industry.
Wages for those making the clothes
Infrastructure of the factories producing the clothes
All of these factors are cut in order to deliver us with prices that seem almost too good to be true, because it isn't.These retailers sell the false reality that we have become wealthier because we are able to afford these new and trendy items. There is a solution.